Building a business online means relying on a whole gambit of web services. Each of them has their own role to play, and often the work they do supports the other, for example, search engine optimisation.
Types of SEO
The two main categories of search engine optimisation is on-page and off-page. The traditional approach is to focus on the on-page SEO first.
On Page SEO
This is where all of the strategies for getting the website appropriately indexed with the search engines are utilised. There are a lot of different tactics that can be implemented as follows:
- The Content: The content used on the site is going to play a significant role at the beginning with the SEO campaign. The big focus is going to be on using the right keywords. But there is more to it. Search engines will focus on the quality of the content when it comes to value, length, and errors.
- The Design: Design and web development play a significant role in SEO. Sometimes this gets overlooked. The site has to be user friendly and easy to navigate. These are the responsibilities of web designers and web developers. If the site is hard to navigate, visitors will leave, which will tell the search engines that a good experience is not being enjoyed here. The analytics will show a high bounce rate.
- Consistency: Consistency in providing content and keeping the site maintained is another area where strategies have to be implemented. Some think that once their website has been populated with the initial content that the traffic will come flowing in. The internet is massive, and everyone is competing for the best spots in the indexing of the major search engines.
New techniques and tactics are always being developed for on-page SEO. The search engines are always bringing in new rules, and this can make it frustrating to keep up with these changes.