When it comes to having a business online, the first thing most business owners are concerned about is search engine optimisation. This is the only way they are going to get known on the web in the fastest way possible. There is a lot to this, and there are two major factors to it. One is online SEO strategies, and the other is off-page meaning off-site.
Types of Off Page SEO Strategies
Here the SEO expert is going to focus on ways they can get the website known and drive traffic back to it. It can also be used for brand building. Different platforms are used for off-site SEO; that’s why its called off-page tactics.
One of the best resources for off-page SEO is social media platforms. It means that content can be put on these that will deliver a message about the website. It can be a push back to a post on the site. For example, a tweet on Twitter can accomplish this or a blurb on Facebook, each containing a link that goes back to the website.
Another approach is to get links on other quality websites that link back to the company’s site. This is called backlinking. It should not constantly be between two websites that are related to each other by ownership. This is classed as bad SEO practices if done too much. It means having a link from a website that is in the same category as the business. For example, an e-reader site could get a backlink on someone else’s website that sells ebooks.
Which Is Better?
Some ask whether on-page SEO is more effective than off-page. The answer is they both have a lot of value, and after on-page SEO is put in place, efforts should be made to focus on the off-page tactics.