When a new company is having a website developed, the first thing they usually put their attention on is web design. Their expectations will depend on how much experience they have with an online presence.
The Role of the Graphic Designer
The graphic designer has a lot of responsibilities, and they need a lot of different skills to be good at what they do. It begins with people skills. New web owners are excited about having a site, and they want it to be perfect. They often have so many ideas, and they have difficulty conveying these to the designer. This pro has to be patient and try and sort out all the information they are receiving from the client. Then determine what the possibilities are. If something can’t be done, they have to come up with good ideas for a compromise.
Once all the details as to the wants and needs of the design are established, then the designer goes about implementing these. It starts with building a framework for the site where all the different components will fit into, like the text, images etc. Once this is done, they then have to work with the web developer who is involved in making sure that everything works properly. For this reason, many web designers are also web developers, so they can offer full web services. Their completed tasks support each other.
Everything that the web designer does affects the success of the site. It creates the first impression of the business, which is the brand itself. Every business needs to build its brand. It does this by providing a visually pleasing experience to those visiting the site. All the small components like colour, font size, image quality, and so much more is what goes into the design. If these don’t cause a good user experience, then traffic leaves the site, and the company loses business.