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Almost without exception websites are aimed at persuading someone to do something: to enquire, buy a product, volunteer their services, register to get a newsletter. Even if the purpose of a website is purely to inform and educate the visitor then getting someone to act and read, buy etc still comes down to one simple thing-good content resulting from good copywriting.
More often than not today people arrive at websites on purpose. Something they care about brings them there.
So, the objective of good content is to put forward a proposal in a way that matters to the visitor. Content should answer the question in the visitor’s mind: what’s in it for me.
Great copy persuades the visitor to act so you can readily understand why we see it as the foundation of every website we develop.
But good copywriting should not be restricted solely to the web. In this fast-paced age when hundreds of messages compete for people’s attention at work or at play each and every day, good copy is pivotal to the success of press releases, advertising, product brochures- in fact anything that uses the written or spoken word.
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