Gathering website content
Trying to get together some web content for your website? Stuck? Don’t be. We’ve got some top tips for content gathering for frustrated website owners.
Do you have a catalogue? Most probably it contains a lot of the information that customers will be looking for.
What’s your company history? It’s a good idea to let your customers know if you are an established, reputable business.
Have you won awards or recognition from professional organisations? Don’t be afraid to blow your own trumpet and include any details of these as it cultivates trust in and credibility for your website. In the same vein, try to include some customer testimonials.
Images: Do you have logos, photos or illustrations of products from your suppliers? How about your staff? Is yours the sort of business that could include bios and photos of the staff? Bear in mind though that they should be given adequate about this so that people can look their best! Don’t forget to make sure that your images aren’t too big as this will slow down the time it takes for your page to load up. We accept images in JPEG and GIF format.
Do you get the same questions asked repeatedly in your line of business? Think about including a list of FAQs.
Deciding on web content can be one of the most challenging aspects of building a website but you probably already have most of the materials you need as you may be using them in your day to day business activities. But if you’re really stuck, you can talk to the nice copywriters at Suncoast Internet to point you in the right direction!
Tags: copywriting, website content
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