Website credibility: Lessons learnt from ute-gate!
How much does it take to destroy a reputation? What does it take to drastically shake up the career of a powerful person? In Prime Minister Kevin Rudd’s case, it was a 46 word email that was sent to a mid-ranking Treasury official that has resulted in ute-gate; allegations of inappropriate financial conduct with a car dealer by the name of John Grant. Whether the allegations are true or not, Rudd’s reputation is being called into question and, if you run a website that is important to you, you should take care to make sure that the horrors of ute-gate do not happen to you!


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