It’s surprising what a couple of weeks rest and relaxation can do for the morale…and for inspiration. Now that the festive season is once again behind us we can look forward to producing some more fabulous website designs for our valued clients and coming up with a few unique Internet Marketing ideas to enhance our client’s businesses. We have already set some major goals to achieve this year and we’re surprised at how easy it’s been to get the ball rolling. The staff are keen and receptive and have their best foot on the pedal. This just demonstrates that Suncoast Internet has some great personnel working for the company and that’s a wonderful benefit to our existing clients and our future clients.
by Suncoast Internet TeamNo Comments »
For us Internet Marketing people Down Unda, it can get a little frustrating trying to do the research necessary in this role with tools and information that are so dominated by the US market.
For example, with keyword research, so far only Google gives us Australia specific information on popular keywords that are used in internet searches. And, in trying to assess which search engines are the most popular among Australian users, there is very little research around that isn’t based solely on US statistics.
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by Suncoast Internet TeamNo Comments »
Managing your social media marketing campaign needs careful consideration as time will be a factor if you’re doing it all yourself. You also need to consider how you can measure the success of the campaign as nobody wants to do all this Tweeting and posting for nothing.
Building up followers and fans and interacting with them takes up a lot of time. So how much time should you spend on it if you’re a SME owner doing all this yourself?
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by Suncoast Internet TeamNo Comments »
So now you’ve set up Twitter and Facebook as part of your new internet marketing strategy, what are you going to do with them?
You need to consider carefully how you’re going to interact with your followers and fans since the idea of social media is that it should be treated a bit like face to face networking in that it shouldn’t necessarily be blasted with blatant advertising. (more…)
by Suncoast Internet Team1 Comment »
Do you have a Facebook profile? If you’re trying to market your business, do you have a Facebook page? Do you know the difference between a Facebook profile and a Facebook page? Following on from the previous ‘Setting up Twitter‘ post, here’s how to get going with Facebook.
As an Internet Marketing tool, Facebook is less flexible than Twitter. It’s not as customisable as Twitter and it’s harder to get followers or, in this case, fans. A Facebook page is for the sole purpose of marketing your business; a Facebook profile is for your own personal use, ie. a way of getting in back in touch with old friends, sending silly messages and ‘poking’ each other! It’s a good idea to separate your personal stuff from your business stuff on Facebook. That way your business connections don’t have to see how childish you can be and your personal connections won’t feel as though you’re constantly trying to sell them things. However, the search engines won’t rank the business page unless you have a personal profile set up first.
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by Suncoast Internet Team1 Comment »
Do you know what Tweeps, Tweets and Mentions are? If you’re starting out with Twitter, get ready to broaden your vocabulary! Following on from the previous post, let’s figure out what the right way is of becoming a Tweeter!
Firstly, think about your objectives: What do you want to achieve with your Facebook/Twitter campaign? Build relationships? Build a brand? Achieve more sales? Or merely attract more visitors to your website? The answer will be sure to affect the way you use these networking tools and set them up.
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by Suncoast Internet Team3 Comments »
Every man and his dog are SEO Experts!
It infuriates me when I see and hear of so-called SEO experts / Gurus offering internet related services when they have no runs on the board themselves. Don’t get me wrong – there are many reputable website designers and internet marketing companies, but the numbers are small in comparison to those offering such services.
It just amazes me how these so called experts can sleep at night knowing that it is unlikely that they will ever get a return on investment for their clients.
Investing in internet marketing is no different to traditional marketing in that you must measure your results. But hey – there is no point in even considering investing in a newspaper advertising campaign for example if the newspaper is not relevant to your target market or if it has little or no circulation.
All advertising, whether it is online advertising or offline, must bring a return on investment -otherwise you might as well keep your money in your pocket.
How do you avoid the mistake of going with the wrong online marketing company? Ask Questions!
- How long have you been the business of Internet Marketing?
- Ask for testimonials and more importantly be sure to speak with their referees.
- Search for their services online. See if you can find their website using keywords or phrases that are relevant to the services on offer. If you cannot find them on page 1 of Google or Bing this should tell you something. For example, if it is a Sunshine coast internet marketing company you are looking for, search Google using ‘Sunshine coast internet marketing company’ or ‘Internet Marketing Sunshine Coast‘.
And above all, if they offer a guarantee of a number 1 ranking for a keyword, avoid them like the plague!
by Suncoast Internet Team2 Comments »
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