Yahoo joins in the Bing thing
Question: If you had turned down millions of dollars for the purchase of your company by another firm which, 18 months later, was able to strike a deal anyway with your company to use your services at no extra cost, would you feel silly?
Well this might be how Yahoo’s co-founder Jerry Yang is feeling about this week’s main technology news. The techno savvy among you will already have heard of the deal that Microsoft and Yahoo have struck with each other. At the beginning of 2008, Microsoft tried to buy Yahoo for US$47.5 billion but abandoned the move when Yahoo wanted more money. Now that Jerry Yang has left the building as company CEO, Yahoo has done the unthinkable and agreed to share services with Microsoft’s Bing search engine in a reciprocal arrangement.
Effectively, this means that Microsoft’s new Bing search engine will power Yahoo searches when the agreement comes into operation, and Yahoo will in turn become the advertising sales team for Microsoft’s online offering.
So what? You may ask.
So what indeed. Even if the combined forces of Bing and Yahoo are enough to form a super duper new internet entity, at the end of the day, over 70% of search engine users use Google. Having reviewing the many comments on the internet at the moment, Yahoo plus Bing will need to be very special to persuade internet users to change their habits.
Funky looking Bing is being referred to as a ‘decision engine’ because it helps you decide what content you want to look at. We cannot ignore the fact that in just two months since the launch of Bing, it has become the 2nd highest referring search engine for our clients’ websites – after Google. And, after these two have sealed the deal, whatever rating your website manages to get on Bing will be mirrored on Yahoo. The only trouble is that Bing currently accounts for around 2 to 4% of all our clients’ traffic sources, whereas Google accounts for between 50 and 60%.
Whilst we at Suncoast Internet are working on our Bing SEO strategy for getting our clients to show up on its search results, it seems that Bing has still got a long way to go to catch up and compete with Google.
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