What does Bing mean for SEO?
Have you started Bing-ing yet?
You may have noticed Microsoft’s new search engine which has replaced Live Search and is curiously named Bing. Available in Australia only in beta form at the moment, apparently, the choice of name is down to the desire to ‘verb up’ the word ‘bing’ much as we do already with Google. The idea being that instead of searching for a website, we will Bing it!
Bing and Google have different algorithms for crawling websites which is why you can get different search results. But since Microsoft have confirmed that there have been no major changes to the MSNBot crawler, SEO professionals don’t have to go and work out what it likes. The bottom line for SEO is still all about quality content and good, relevant links.
The biggest difference between Google and Bing, is the presentation. Users will be impressed by the widlife photography currently on offer when they first view the site, plus some results are categorised in the full blown non-beta version. The categories facility is leading some SEO commentators to sugggest that maximising the appropriate categories on your site would be good SEO practice for Bing in order to show up in the relevant categories in search results.
The jury’s still out on how long it will take for Australia to get the full blown version of Bing but meanwhile, try it yourself and let us know what you think.
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Such a usefule blog?wow !!!!
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