Twitter and Facebook: Tweeting and posting
So now you’ve set up Twitter and Facebook as part of your new internet marketing strategy, what are you going to do with them?
You need to consider carefully how you’re going to interact with your followers and fans since the idea of social media is that it should be treated a bit like face to face networking in that it shouldn’t necessarily be blasted with blatant advertising.
With Twitter there appear to be more unspoken etiquette rules than there are for a Facebook business page. The basic premise of Twitter is, after all, that it’s social media; you interact socially with other Twitterers and build a level of trust. If you break that trust by posting too many spammy links back to your own website or by being offensive then you run the risk of being ignored or, horror of horrors, being ‘unfollowed’.
If people start to associate your posts with too much ‘marketese’ they will probably stop taking any notice of them. Once you get stuck into trying to build relationships with fellow Twitterers, you’ll see for yourself that you’ll start to screen out the ones who post out the same old marketing spiel. In fact it can become so irritating that you may want to stop their posts from appearing on your home page altogether and eliminate that Twerp (but only from your Twitter followers – not in real life!).
So make sure your posts are interesting or funny and only contain a smattering of back links to your site.
With a Facebook page, the business side of it is inherent so nobody who is a fan can be offended by links back to the website. Again though, people may start to screen out a constant stream of bland looking posts and links so try and make your posts interesting and useful – add value to your fans’ Facebook experience. Once you’ve built up a number of fans, you can start discussion topics on your page to try and engage them some more and keep them coming back.
That’s all well and good but building up followers and fans, not to mention interacting with them, takes time. The next post will examine how much time you should invest in social media networking and offer some top time saving ideas.
Tags: facebook, Internet Marketing, twitter
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