Setting up Twitter
Do you know what Tweeps, Tweets and Mentions are? If you’re starting out with Twitter, get ready to broaden your vocabulary! Following on from the previous post, let’s figure out what the right way is of becoming a Tweeter!
Firstly, think about your objectives: What do you want to achieve with your Facebook/Twitter campaign? Build relationships? Build a brand? Achieve more sales? Or merely attract more visitors to your website? The answer will be sure to affect the way you use these networking tools and set them up.
Of the two, Twitter is the most customisable; you can change the colours, graphics, select your own url and even change the url whenever you want without losing your followers. If your Twitter mission is to get more visitors to your site, it’s a good idea to try to use some keywords in your Twitter url or full name if you can. However, you are restricted to 15 characters here so you may have to be quite creative.
By the same token, your bio is another opportunity to use keywords that are relevant to your business. At the time of writing, we have three listings on the first page of GoogleAU for ‘Sunshine Coast SEO‘. The third listing is our Suncoast SEO Twitter account. This partly due to our username and the keywords in our bio. However, don’t get too pushy with the keywords as this can have a negative effect on potential followers who will view you as being a bit ’spammy’.
It’s a good idea to customise your Twitter page with the same branding and colour theme as your other marketing tools, such as your website and business cards. However, there is a growing consensus of opinion that suggests it’s better to have a personal photo as your Twitter image rather than a logo. This is because other Twitterers (Tweeples?) prefer to engage with someone they can see, rather than an impersonal corporate entity.
The next thing to do is to get some followers. This is pretty easy as ‘Tweeps’ are always on the lookout for other ‘Tweeps’ to ‘Tweet’ with! However, be careful of who follows you; who you allow to follow you can be a reflection on the integrity of your Twitter account as well as your business. Other people will look at your followers to see if they can follow them too. So, unless you’re in the Adult Industry, you may want to stay vigilant!
The best way of growing your following is to search for others with the same interests and who are in a location that your business can serve. Following or being followed by ‘Tweeps’ with similar interests makes it easier to engage with them. You will find that each time you ‘Tweet’, you will get more followers but if their interest or location is not your territory, you are unlikely to gain any business with them and, more annoyingly, it amounts to a lot of ‘Twam’ (or Tweet spam, apparently) when you log in.
In the next post, we’ll explore the mysteries of setting up a Facebook page.
Tags: facebook, Internet Marketing, SEO, twitter
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