SEO Joke that’s not so funny
Every man and his dog are SEO Experts!
It infuriates me when I see and hear of so-called SEO experts / Gurus offering internet related services when they have no runs on the board themselves. Don’t get me wrong – there are many reputable website designers and internet marketing companies, but the numbers are small in comparison to those offering such services.
It just amazes me how these so called experts can sleep at night knowing that it is unlikely that they will ever get a return on investment for their clients.
Investing in internet marketing is no different to traditional marketing in that you must measure your results. But hey – there is no point in even considering investing in a newspaper advertising campaign for example if the newspaper is not relevant to your target market or if it has little or no circulation.
All advertising, whether it is online advertising or offline, must bring a return on investment -otherwise you might as well keep your money in your pocket.
How do you avoid the mistake of going with the wrong online marketing company? Ask Questions!
- How long have you been the business of Internet Marketing?
- Ask for testimonials and more importantly be sure to speak with their referees.
- Search for their services online. See if you can find their website using keywords or phrases that are relevant to the services on offer. If you cannot find them on page 1 of Google or Bing this should tell you something. For example, if it is a Sunshine coast internet marketing company you are looking for, search Google using ‘Sunshine coast internet marketing company’ or ‘Internet Marketing Sunshine Coast‘.
And above all, if they offer a guarantee of a number 1 ranking for a keyword, avoid them like the plague!
Tags: Internet Marketing, online marketing, search engine marketing, search engine optimisation, SEO
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Hello Sunshine Coast
An excellent post. It’s amazing how many people call themselves web designers but then can’t include SEO into a site. So that it has next to no chance of ever making money for it’s owners.
[...] Sunshine Coast web design and SEO Blog » SEO Joke that’s not so funny – For example, if it is a Sunshine coast internet marketing company you are looking for, search Google using ‘Sunshine coast internet marketing company’ or ‘Internet Marketing Sunshine Coast’. And above all, if they offer a guarantee of a … [...]