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Do your Internet Marketing research – carefully!

For us Internet Marketing people Down Unda, it can get a little frustrating trying to do the research necessary in this role with tools and information that are so dominated by the US market.

For example, with keyword research, so far only Google gives us Australia specific information on popular keywords that are used in internet searches. And, in trying to assess which search engines are the most popular among Australian users, there is very little research around that isn’t based solely on US statistics.

So the recent information released by comScore that Google has increased its share of the US search market to almost 65%, Bing (the new Microsoft search engine) has increased its share to almost 10% and Yahoo is maintaining approximately 19% of the market share is interesting but is it relevant to Australia?

Apparently not, if the figures from StatCounter Global Stats are anything to go by. This is one of the few sites that attempts to provide visitor stats from around the world. It suggests that in Australia, Google is maintaining a steady 95% share of the search engine market with Yahoo and Bing at 1.78% and 3.18% respectively. However, these figures do appear suspiciously well rounded when you consider that there are other search engines such as Search and Altavista in use. And, on closer investigation, it appears that this data is collected from only 3 million websites worldwide – a drop in the ocean considering that there are estimated to be at least 231.5 million websites worldwide as of April 2009, according to Netcraft.

So it remains for us to keep one eye on the US statistics and another on our clients’ Google analytics to stay up to date with the latest search engine trends – a sort of Internet Marketing squint, so to speak.

And the latest news from our SEO clients’ analytics is that Bing has overtaken Yahoo as the second highest source of search engine referrals but it still has a very long way to go to beat Google. More interestingly, for the first time ever, the number of Firefox web browser users visiting the Suncoast Internet website has exceeded the number of visitors using Internet Explorer (IE) – a timely reminder to make sure your website is compatible with web browsers other than IE.

Tags: Bing, Google, Internet Marketing

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Do your Internet Marketing research – carefully!

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