The Internet is a confusing place to do business. What popular name do people search for when looking to buy a famous top quality recliner?

According to Google the answer is confusing as the following names attest: Lazboy, la-z-boy, lazyboy, laz z boy, lazy z boy, la zy boy, laz boy, lay z boy, la z, laz y boy.
That’s ten different spellings used by the public when searching the Internet for a La-z-boy recliner!

How does one cater for such a variety of users when marketing a website on the Internet? We’re not sure, but we have to rely on Google’s assessment of the number of searches conducted and use the most popular.

However, we do know one thing and that is if you want a La-z-boy Recliner, Lazyboy Sofa, Lazboy Chair, Laz z boy lift chair, Lazy z boy modular furniture, La zy boy Rocker, Laz boy Couch, or any other type of Laz y boy furniture then there is only one place to go and that is the biggest La-Z-Boy supplier at Kawana Waters on the Sunshine Coast – Recliner Warehouse. You won’t be disappointed.
 

by Suncoast Internet TeamNo Comments »

If you’re a Tweetin, technie nerd like (some of) us, you’ll probaby already know the latest big search engine news from the current Web 2.0 Summit in San Francisco:

It is that both Bing and Google announced yesterday that they will soon be including Tweets in their search results. And, what’s more, Bing will soon be including Facebook updates.

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by Suncoast Internet TeamNo Comments »

For us Internet Marketing people Down Unda, it can get a little frustrating trying to do the research necessary in this role with tools and information that are so dominated by the US market.

For example, with keyword research, so far only Google gives us Australia specific information on popular keywords that are used in internet searches. And, in trying to assess which search engines are the most popular among Australian users, there is very little research around that isn’t based solely on US statistics.
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by Suncoast Internet TeamNo Comments »

Managing your social media marketing campaign needs careful consideration as time will be a factor if you’re doing it all yourself.  You also need to consider how you can measure the success of the campaign as nobody wants to do all this Tweeting and posting for nothing.

Building up followers and fans and interacting with them takes up a lot of time. So how much time should you spend on it if you’re a SME owner doing all this yourself?
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by Suncoast Internet TeamNo Comments »

So now you’ve set up Twitter and Facebook as part of your new internet marketing strategy, what are you going to do with them?

You need to consider carefully how you’re going to interact with your followers and fans since the idea of social media is that it should be treated a bit like face to face networking in that it shouldn’t necessarily be blasted with blatant advertising. (more…)

by Suncoast Internet Team1 Comment »

Do you have a Facebook profile? If you’re trying to market your business, do you have a Facebook page? Do you know the difference between a Facebook profile and a Facebook page? Following on from the previous ‘Setting up Twitter‘ post, here’s how to get going with Facebook.

As an Internet Marketing tool, Facebook is less flexible than Twitter. It’s not as customisable as Twitter and it’s harder to get followers or, in this case, fans.  A Facebook page is for the sole purpose of marketing your business; a Facebook profile is for your own personal use, ie. a way of getting in back in touch with old friends, sending silly messages and ‘poking’ each other! It’s a good idea to separate your personal stuff from your business stuff on Facebook. That way your business connections don’t have to see how childish you can be and your personal connections won’t feel as though you’re constantly trying to sell them things. However, the search engines won’t rank the business page unless you have a personal profile set up first.

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by Suncoast Internet Team1 Comment »

Do you know what Tweeps, Tweets and Mentions are? If you’re starting out with Twitter, get ready to broaden your vocabulary! Following on from the previous post, let’s figure out what the right way is of becoming a Tweeter!

Firstly, think about your objectives: What do you want to achieve with your Facebook/Twitter campaign? Build  relationships? Build a brand? Achieve more sales? Or merely attract more visitors to your website? The answer will be sure to affect the way you use these networking tools and set them up.

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by Suncoast Internet Team3 Comments »

Just come back from a thought provoking seminar on social media marketing – specifically Twitter and Facebook. Being a SEO professional of course I already knew how to set these things up and keep them going… or did I?

Well three hours of questions, answers and networking was certainly enough to wipe the smug, all knowing smile off my face. Why? Because it (a) reminded me that many people do not know the first thing about Twitter, Facebook and (b) made me realise that all this time I’d been doing it wrong. Not completely wrong maybe, but not totally right either. For the benefit of those novice Twits..er…Twitterers who are wondering where to start, let’s start at the beginning. (more…)

by Suncoast Internet Team2 Comments »

Every man and his dog are SEO Experts!

 It infuriates me when I see and hear of so-called SEO experts / Gurus offering internet related services when they have no runs on the board themselves. Don’t get me wrong – there are many reputable website designers and internet marketing companies, but the numbers are small in comparison to those offering such services.

It just amazes me how these so called experts can sleep at night knowing that it is unlikely that they will ever get a return on investment for their clients.

Investing in internet marketing is no different to traditional marketing in that you must measure your results. But hey – there is no point in even considering investing in a newspaper advertising campaign for example if the newspaper is not relevant to your target market or if it has little or no circulation.

All advertising, whether it is online advertising or offline, must bring a return on investment -otherwise you might as well keep your money in your pocket.

How do you avoid the mistake of going with the wrong online marketing company? Ask Questions!

1. How long have you been the business of Internet Marketing?
2. Ask for testimonials and more importantly be sure to speak with their referees.
3. Search for their services online. See if you can find their website using keywords or phrases that are relevant to the services on offer. If you cannot find them on page 1 of Google or Bing this should tell you something. For example, if it is a Sunshine coast internet marketing company you are looking for, search Google using ‘Sunshine coast internet marketing company’ or ‘Internet Marketing Sunshine Coast‘.

And above all, if they offer a guarantee of a number 1 ranking for a keyword, avoid them like the plague!

by Suncoast Internet Team2 Comments »

If you’ve ever wished you could work from home but were put off by all those work from home advertising scams, take note of Australian Tru Blue’s online success story.

Having designed and developed their online store for them, we here at Suncoast Internet are delighted that the subsequent Search Engine Optimisation campaign has been so successful it has allowed Riama and John to shut down their bricks-and-mortar store in Caloundra. As Riama told the Sunshine Coast Daily, “What I make in one day on the net would take me three weeks to make in the shop.”

We continue to enjoy a great relationship with Riama and John who are keen to build on this winning formula. Keep an eye on the gourmet foods website for more exciting developments and locally sourced delicious products. Meanwhile, check out the Sunshine Coast Daily article for yourself.

by Suncoast Internet TeamNo Comments »