If you’re a Tweetin, technie nerd like (some of) us, you’ll probaby already know the latest big search engine news from the current Web 2.0 Summit in San Francisco:

It is that both Bing and Google announced yesterday that they will soon be including Tweets in their search results. And, what’s more, Bing will soon be including Facebook updates.

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by Suncoast Internet TeamNo Comments »

For us Internet Marketing people Down Unda, it can get a little frustrating trying to do the research necessary in this role with tools and information that are so dominated by the US market.

For example, with keyword research, so far only Google gives us Australia specific information on popular keywords that are used in internet searches. And, in trying to assess which search engines are the most popular among Australian users, there is very little research around that isn’t based solely on US statistics.
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by Suncoast Internet TeamNo Comments »

Managing your social media marketing campaign needs careful consideration as time will be a factor if you’re doing it all yourself.  You also need to consider how you can measure the success of the campaign as nobody wants to do all this Tweeting and posting for nothing.

Building up followers and fans and interacting with them takes up a lot of time. So how much time should you spend on it if you’re a SME owner doing all this yourself?
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by Suncoast Internet TeamNo Comments »

So now you’ve set up Twitter and Facebook as part of your new internet marketing strategy, what are you going to do with them?

You need to consider carefully how you’re going to interact with your followers and fans since the idea of social media is that it should be treated a bit like face to face networking in that it shouldn’t necessarily be blasted with blatant advertising. (more…)

by Suncoast Internet Team1 Comment »

Do you have a Facebook profile? If you’re trying to market your business, do you have a Facebook page? Do you know the difference between a Facebook profile and a Facebook page? Following on from the previous ‘Setting up Twitter‘ post, here’s how to get going with Facebook.

As an Internet Marketing tool, Facebook is less flexible than Twitter. It’s not as customisable as Twitter and it’s harder to get followers or, in this case, fans.  A Facebook page is for the sole purpose of marketing your business; a Facebook profile is for your own personal use, ie. a way of getting in back in touch with old friends, sending silly messages and ‘poking’ each other! It’s a good idea to separate your personal stuff from your business stuff on Facebook. That way your business connections don’t have to see how childish you can be and your personal connections won’t feel as though you’re constantly trying to sell them things. However, the search engines won’t rank the business page unless you have a personal profile set up first.

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by Suncoast Internet Team1 Comment »

Do you know what Tweeps, Tweets and Mentions are? If you’re starting out with Twitter, get ready to broaden your vocabulary! Following on from the previous post, let’s figure out what the right way is of becoming a Tweeter!

Firstly, think about your objectives: What do you want to achieve with your Facebook/Twitter campaign? Build  relationships? Build a brand? Achieve more sales? Or merely attract more visitors to your website? The answer will be sure to affect the way you use these networking tools and set them up.

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by Suncoast Internet Team3 Comments »

Just come back from a thought provoking seminar on social media marketing – specifically Twitter and Facebook. Being a SEO professional of course I already knew how to set these things up and keep them going… or did I?

Well three hours of questions, answers and networking was certainly enough to wipe the smug, all knowing smile off my face. Why? Because it (a) reminded me that many people do not know the first thing about Twitter, Facebook and (b) made me realise that all this time I’d been doing it wrong. Not completely wrong maybe, but not totally right either. For the benefit of those novice Twits..er…Twitterers who are wondering where to start, let’s start at the beginning. (more…)

by Suncoast Internet Team2 Comments »