Maximise your LinkedIn profile

If you own a website or blog, no doubt you are always working to improve the search engine optimization (SEO) of your site. After all, the better the SEO on your site, the higher your rankings will be on the search engines, and the more traffic you'll bring in to your site.

Although you are probably already aware of many social networking sites out there, you may not be aware that some of the top social networking sites that are business oriented can help to improve the rankings for your website. One of the best business oriented sites to get involved in is LinkedIn.  This site is a high profile site, already getting great rankings for profiles that are on their site.

If you already have an account at LinkedIn, or even if you plan to create one, there are some excellent ways that you can start improving your sites SEO by using your LinkedIn account. Here is a look at some simple ways that you can use LinkedIn for the SEO of your blog or website.

Tip #1 - Use Anchor Text and Link to Your Blog or Site

One important, yet simple, thing you can do for increased site SEO is to use anchor text to link to your blog and site from your LinkedIn profile. When you link to your sites, you bring in valuable backlinks to your site, but it is important that you use anchor text that uses keywords relevant to your site.

Google looks closely at anchor text when ranking sites, so if you add any relevant keywords to the anchor text, you'll improve the SEO of your site. Instead of just using names like "My Blog" or "My Website" choose to use the name of your blog or site for better SEO.

Tip #2 - Think "Keywords" When Writing Your Profile

When you are writing your profile on LinkedIn, make sure you think about important keywords. Some of the things you'll need to fill out in your profile include the headline, job descriptions, interests, summary, and more. While you don't want to overdo it, make sure you keep your profile rich with good keywords relevant to your site or blog.

Tip #3 - Add Connections

It's important that you use LinkedIn to add connections if you want to improve the SEO of your site with this social networking site. This helps to provide you with more visibility on the site. The more connections you have, the easier it becomes for people to find you. All these connections will not only increase visibility on the LinkedIn site, but will help to increase visibility of your blog or website too.

Tip #4 - Customize the URL

Last of all, make sure you customize the URL you have on the LinkedIn site. You can choose to customize the URL for your profile instead of going with the default. You can change this to your name, the name of your company or website, or a combination of the two. This increases searchability of your profile on LinkedIn, which will in return help to improve the SEO of your current blog or website.