Fact: According to studies, about 68% of Internet users click a link from the first page of a search engine result.

Nowadays, it is simply not enough to have a web presence. With the cutthroat online competition, your website can easily get lost among the millions of other online sites offering the same products and services. For any businessman, this converts to unimaginable number of lost opportunities going down the drain.

The importance and significance of Internet Marketing and Search Engine Optimisation should never be undermined by any website owner. Sure, a stunningly designed website can stir some interest. But it can never reach its full potential of driving in qualified traffic without any sound online marketing strategy. So if you have a clear vision of your marketing goals and objectives, it’s about time to lay down a calculated plan specifically intended to help you achieve all those and possibly so much more.

Online Marketing Strategy - Organic SEO or PPC Advertising?

Your business is at risk of failure unless you make a change to your marketing techniques. And, when it comes to your online marketing strategy, it has to be a serious change. Online marketing strategies such as organic search engine optimisation (SEO) and pay-per-click (PPC) advertising have increased the competitive edge of millions of businesses.

Getting ROI on Your New Website: Do Your Internet Marketing Research

As you no doubt already know, a website for your business can cost thousands of dollars, particularly when you take into account just how much time you'll need to invest in the planning, programming, and design, not to mention having to load it up with quality content. As such, it only stands to reason that one of your primary goals should be to get a sizeable return on your investment. Internet marketing, particularly SEO, can help.

What is email marketing? 

Email marketing has become one of the most popular forms of direct marketing in the last few years. Why?

One of the biggest reasons is that email marketing is very inexpensive compared to other types of marketing. You don't have to pay for paper mailers or place a lot of advertising in periodicals and newspapers. Having a message written and sent to email addresses is very cheap. This means if one of your campaigns doesn't work, it won't leave you out of pocket.

Maximise your LinkedIn profile

If you own a website or blog, no doubt you are always working to improve the search engine optimization (SEO) of your site. After all, the better the SEO on your site, the higher your rankings will be on the search engines, and the more traffic you'll bring in to your site.

Although you are probably already aware of many social networking sites out there, you may not be aware that some of the top social networking sites that are business oriented can help to improve the rankings for your website. One of the best business oriented sites to get involved in is LinkedIn.  This site is a high profile site, already getting great rankings for profiles that are on their site.

When was the last time you reviewed your SEO?

With the global economic downturn, a great many companies have reduced their marketing budgets, moved away from traditional advertising and moved their money into online marketing strategies. As evidence of this shift, statistics show that as many as 90% of all online purchases are derived from the use of simple keyword searches on search engines such as Google.